วันเสาร์ที่ 28 กรกฎาคม พ.ศ. 2555
A Brief History of Clarks shoes
A family business for over 179 years, Clarks Shoes has led the way in shoe manufacturing, becoming one of the leading brands of shoes in the world. The success of Clarks Shoes can be attributed to the family behind the company. They have been and are still today, the commitment to producing a quality product for every man, woman and child in the world. Their dedication and hard work, along with their knowledge of market trends and future technologies, has ensured the success and longevity of the Clarks shoe company. Getting its starts from humble beginnings, Clarks Shoes quickly and effectively advanced, giving the company a place in the shoe industry for almost 200 years, more than any other.
In 1825, England, a man named Cyrus Clark decided sheepskin rugs bed, and not realizing that the wheels in motion for what is known as the global brand of shoes # 1, Clark shoes. In 1830, Cyrus' brother James was to credit for the creation of sheepskin slippers sheepskin tanned with Cyrus first. With the purchase of the new Singer sewing machine invented in 1856, the brothers were able to facilitate the assembly of their sheepskin slippers for their consumers, and production began to prosper.
Soon after, William Clark introduced a line of foot friendly shoes called the Line of hygiene following the natural shape of the foot. This creation would soon become a significant year, as the foot friendly shoe became what was expected of any shoe that Clarks produces. In the 20th century, John, Roger, and Alice Clark respond to changing fashions by paying close attention to the development of women's shoes. Little did they know how big this market would eventually become.
After the end of the Second World War, the 1940s became a time of Clarks shoes to be seen around the world. This led Nathan Clark to create the Desert Boot the 1950s, influenced by the market in Cairo. These boots popularity came from their simple comfort, and the attitude. The Desert Boot was followed closely by Lance Clark's creation named the Wallabee. The moccasin style shoe had a large fan base, and later became known as a Clark Classic.
The 1960s proved to be a significant moment for Clarks shoes. His foot friendly shoes, the proper way to set the standard for many shoe designs, including the market for children's footwear. Clarks Shoe Company enjoyed much success in this market. While always keeping an eye on the future, Clarks continued to conduct technological research that led to the discovery of polyurethane as a material for soles. It is lightweight, and indestructible. P.U. technology, as it was called, is still used today in many of the Clarks Shoes, including Active Air, and Springer. This new technology, along with the addition of air cushioning in plants, secured the Clarks shoe brand as one of a kind, comfortable shoe.
Today, the Clarks shoe brand remains a leader in the footwear industry. They are the # 1 shoe retailer in the United Kingdom and the leading brand in children's footwear in the UK due to its global expansion, Clarks shoes is the world's # 1 brand of shoes. Clarks Shoes currently produces about 41 million pairs of shoes per year. Worldwide the company employs more than 12,000 men and women who work tirelessly to produce high quality, comfortable shoes that Clarks has failed to provide.
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